Millward Brown Interact Map
Millward Brown, known for their marketing research, needed to extend the reach of their online tool ‘the Ideablog’ to support the kind of research they are doing. Their research has a strong focus on visuals that should be rated by test subjects, ranging from product photos to image campaigns. In order to do so the Interact Map was created to support all these different kinds of marketing research within the same solution. The Interact Map allows test subjects to rate the different visuals by dragging and dropping the on a stage marked by two variable axes.
The results are gathered and aggregated in a backend for further interpretation by Millward Brown. After the realization of the Interact Map, the tool has been used for many different kinds of research for companies like Coca-Cola and Kraft Foods.

Role: Concept / Technical design / Interaction design