Mexx Connect Magazine
Mexx Connect Magazine is a magazine for the Mexx Connect loyalty program for Mexx customers. In addition to the printed magazine, Mexx publishes an online version of the magazine with extra content especially for the Mexx Connect members. The online version of this magazine used to be a static flash website which had to be built from scratch by different designers and developers every time the magazine was published. With the redesign a flexible framework containing a preset magazine template was realised which made it possible to publish separate magazine articles automatically into the template.
This template handles all navigation and (pre)loading which allows designers to focus their creativity on the design of the magazine articles instead of the technical realisation of the magazine. Using this framework the publishing time of an online Connect Magazine is reduced from a couple of days to a couple of minutes.

Role: Interaction design / User Experience design